
World class expertise with a fully bespoke service
Giorgia Lugarini
With over 12 years of hands-on experience in the ever-changing digital marketing industry, both as a marketing specialist and as a business owner, my mission is to help businesses plan and execute informed, digital-first growth strategies, backed by data and powered by optimal organisational and marketing practices.
Leveraging expertise across multiple industries and business sizes, from ecommerce to lead gen and B2B and from startups and SMEs to global firms, I’ve build a reputation-first business providing world-class consultancy with a personal touch and a focus on growth.
Independent Consultant since 2018
MBA Graduate in 2025
Agency, in–house & independent experience
Paid Search & Paid Social specialist
Strategic focus & business owner mindset
Every business is different depending on maturity, size and industry - so is my approach. My consulting style is fully bespoke, tailored around each business’ specific needs and objectives.
MARKETING OPERATION AUDITS
Are your marketing efforts aligned to your business objectives?
Are your objectives baked by data and achievable?
Does your team have the right skills to get the job done?
Are you spending your budget in the most efficient way possible?
Are you getting the most out of your agency partners?
What is hindering your growth efforts?
Following the propriety OPTIMA™ framework, my Marketing Operations Audits are the perfect tool to assess existing marketing practices in due diligence, not only revealing strengths and weaknesses but also uncovering opportunities to accelerate growth.
STRATEGY PLANS - ACCELERATION & GO TO MARKET
Whether you need to need to hit the ground running to hit growth targets or you are a start up developing your Go to Market approach, you’ll receive an actionable growth strategy plan, ready to be cascaded. The investigation and findings from the audit are the base for a real-life plan that is bespoke to you and is backed by data and realistic forecasts.
The best part? I’ll be there to ensure your team have all they need to implement the plan successfully, from training to recruiting support and help finding the right agency partner.
ONGOING CONSULTANCY
You have a plan…now what? Let’s accelerate your business growth by ensuring that plan is implemented correctly and effectively over time.
Different businesses need different levels of support, meaning you’ll get a tailored & flexible approach that adapts to your ever-changing business needs.
